Thursday, November 3, 2011

Multi-Level Access and Authors

A very appealing element of WordPress for a business, business service, or any professional website- relates to the need to add plenty of valuable content to stay on top of SERP, especially considering the recent Panda updates. Ideally, content is added in several categories, such as blogs, recent news, advice/tips, solutions, and other categories that would draw traffic and retain customers. WordPress is oriented toward content-adding – which is now the single most important component of on-site SEO. As such, it has some great perks in this area.
WordPress features multiple level authorship, which allows up to 10 levels of users/authors, each with their own administrator-configured level of user access privilege, in relation to publishing and editing content, content options, and access to other users’ contributions. This is ideal for speeding up content additions, while maintaining high and useful quality.
A common example for this scenario is a small team of writers, who are directly under a few copy-editors, who in turn are directly under a head content manager and/or editor. The multiple levels of author and user access is a fantastic way to increase the amount of new content going on up on a site, without compromising its quality, and without the security risk of administrative access to too many users.
The multiple authors feature is reinforced with a workflow feature, which enables certain users the access to write drafts, but not to publish them. This would be a great way to have content written at its highest quality, when combined with one or several supporting and managing editors who could approve and publish content. This kind of streamlined, organized content writing system is a superb approach to using the Panda updates to your advantage, and gain a competitive edge. It would certainly help boost a website’s SERP.
A few plug-ins that further optimize this set-up are the WP-CMS Post and User Access Manager, which are plug-ins that provide much more control over content creation and privatizing pages, sections, groups and user access.

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