Thursday, October 27, 2011

Successful Website Promotion

How did you get here, to this very page? It was the result of good marketing. You have found the website marketing consultant that can deliver your message to your target customers.
Too many online businesses focus on search engine optimization or on affiliate marketing or on one tool or another, without looking at the big picture. Worse still, too many forget that most people still get the majority of their information offline.
"The Internet is a world in itself, but it is part of a bigger world. Marketing is most effective when people are targeted wherever they are - online and offline."
We operate using the following principles:
  • It's your bottom line that counts.
  • Creativity is paramount to capture the attention and imagination of marketing-saturated consumers.
  • There are no rules, only opportunities.
  • A multi-faceted campaign is better than focusing on a single venue.

We look at your business holistically. We begin by understanding who your customers are and where they hang out online and offline. This is critical to defining the venues most effective to reach them.
We work with you to understand what motivates your customers. This helps us to craft a message that will compel them to action.
Then we have to assemble your plan. Among the tools we might use are:
  • Media relations, including news releases and canned stories.
  • Search engine optimization.
  • Writing articles for online and/or offline distribution.
  • Social Media and Networks.
  • Newsletters.
  • Free giveaways, including e-books or custom software.
  • Online classes.
  • Affiliate programs.
  • RSS feeds (online syndication).
  • Blogs.
  • Paid advertising or PPC placement (pay-per-click ads in search engines and elsewhere).
  • A testimonials strategy.
  • Free samples.
  • Classified ads (offline).
  • Business cards.
  • Pamphlets.
  • Discussion forums.
There are many more creative ways to promote a website, and we will find the best combination that meets your budget.

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