Friday, October 28, 2011

Checklist of Current SEO Techniques

Search engine optimization entail fine tuning a website’s code alongside a thorough linking architecture and just like mechanics, use a checklist to track down what has already been accomplished and how to measure the effect of each step on all other variables. The following is a basic overview of the steps you should take to ensure you leave nothing to chance, anything that can have a positive effect on your website’s ranking thus improve the amount of traffic.

Before you start any SEO marketing campaign, it is highly recommended that you have a point of reference to ensure all avenues are explored fully. Webmasters should disregard most of the information they get when listing their services because majority of the procedures these listing companies describe are either ineffective or unnecessary. For instance, submitting a domain name to search engines has become ineffective because today website spidering comes automatic, at least in Google. There is even reason to believe that even using a submission tool can lead to ‘sandboxing’ a situation where your website is put on probation and becomes invisible in the SERPs for a given period of time. 

If you are serious about making a living off your business through search engine traffic, you should oversee the building of your website and ensure it is done correctly. Here is a checklist that should act as your point of reference mainly for purposes of comparing techniques.

  • Include all keywords in your JavaScript file in HMTL comment tags
  • Have an XML sitemap within your site
  • Name your site’s URL using the same keywords as they appear on your webpage but separated using a dash
  • Your keywords should feature in the meta description, titles, file names of your images, header tags, and alt tags of images
  • Make manual submission for listing to at least 250 search engine optimized directories
  • Retain a 3-7% keyword density
  • Conduct an organic keyword research using software such as Web CEO
  • Each page ought to have only one <h1> tag, and also make use of tags 2,3,4
  • Reduce code and increase content for purposes of high text ratio
  • Reduce your webpage’s loading time
  • If your URLs are dynamic, ensure they are translated into HTML
  • Ensure your website is W3C compliant
  • Use anchor text to link keywords in articles to other articles within the same site

Of course there are numerous other ideas to develop and many other tasks to perform but if the above-listed checklist is followed well, you can rest assured that your website is ready to create an impact online. But when all is said and done, the main factor you should consider is the quality of content that you create. A website that has quality informative and interesting content will be deserving of major attention and perceived as an authority website in the market niche. Anchor text links basically outline the path to the source of any content and when the total number of links in your website continues to multiply constantly through downloads, rest assured traffic will come in huge growing numbers, which of course translates to business.

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