Thursday, October 27, 2011

On-site SEO Training, Presentations and Consulting

If you prefer to run your search engine optimization (SEO) campaigns in-house, or if you simply want more of your staff to understand the SEO implications of what they do, we would be pleased to help you.
We understand how hard it is for your staff to keep up with a game whose rules change from one month to the next.The Hitchhiker’s Guide to the Galaxyis almost a blueprint for how the search engine environment changes. Foresight is paramount and constant knowledge updates are crucial.
We can provide presentations on SEO or offer various staff members one-on-one training. We can tailor a program to meet your company’s specific needs and priorities. Our approach is to focus on substance. We don’t waste our time preparing fancy multimedia presentations. Our focus is on conveying the information your staff need in the most direct, simple-to-understand and most-likely to retain fashion possible.

Before addressing tactics, which will have to change over time, we will make sure your staff understand the fundamental principals of how search engines work – principles that are not often discussed, but are important for long-term, sustained SEO success. These principals have less to do with technical mechanisms than with psychology, marketing, and search engine business goals.

  • On-site SEO Training: we work one-on-one with your staff to show them what to do, what not to do, how to work most effectively, how to recognize opportunities and threats, where to find resources, etc.

  • SEO consulting: we can go onsite to review your website along with your staff, so that they not only understand what needs to be done to your website, but also why.

  • Presentation: We can provide a custom presentation to any number of your staff, if you prefer that format.

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