Tuesday, January 24, 2012

Backlink Indexing – What’s The Big Deal?

It’s common knowledge these days that in order to get high search engine rankings, you need a lot of incoming links to your webpages.
Even for lower competition phrases, it can take a large volume of links to hit the number 1 position for your target key-phrases – and this is particularly the case for newer domains.
The various methods you can employ to get inbound links are covered in detail in other posts, but here’s the problem: only a small percentage of your hard earned inbound links are ever going to be indexed and counted!
In fact, as little as 7% – 20% of your links may be indexed – which is undeniably poor.
If your links aren’t indexed, or to be more precise, if the pages that contain the links back to your site aren’t indexed, the links won’t be counted. And if they aren’t counted, they might as well not even exist.
Nobody wants to waste their time and resources building links that aren’t going to get indexed, so what’s the solution to the problem of backlink indexation?
Firstly, look for links from high quality websites – for example, links from the top article directory, ezine tend to get indexed very quickly. They also ‘stick’, which basically means that they don’t get de-indexed later on.
So, look for links from high quality websites and blogs with high pr at the top level domain ( or home page ).
The second step is to take steps to get your new link pages indexed, such as pinging, and social bookmarking.
This adds a second level of backlinks ( hence the expression ‘backlinking your backlinks ‘), and alerts the search engine spiders to the existence of the new pages and, by extension, the new links to your site.
The third part of the process is to monitor your links to make sure that they are still indexed. If some of them have fallen away, then consider pinging or bookmarking them again, to regain the attention of the search engine spiders.
If all of this sounds like a lot of work, then don’t worry, you’re not imagining things – it is!
But, if you want good results, this is a very basic overview of what you have to do.

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