Wednesday, July 6, 2011

Business Latest Updates in California Grapes

Bravante Produce to ship more autumn royals
Thanks to the addition of a new grower, Bravante Produce, Reedley, Calif., has increased its acreage of autumn royal 
table grapes and plans to ship about 150,000 more boxes this season than last, said Ron Wikum, table grape 
category manager. 
Castle Rock Vineyards adds to sales staff
Steve Shearer, previously with Sunriver Sales, Visalia, Calif., has joined the sales staff at Castle Rock Vineyards, 
Delano, Calif., said Jim Llano, sales manager. 
The company also is installing solar panels to provide electricity for its Richgrove facilities. 
Table grape volume rises at Columbine Vineyards
Table grape volume could be up as much as 15% this year compared to last year at Columbine Vineyards, Delano, 
Calif., said Chris Caratan, vice president. Most of the increase will be in the red seedless variety, he said. 
Crown Jewels Marketing sells Reedley grapes
Crown Jewels Marketing & Distribution LLC, Fresno, Calif., plans to have more crimson, autumn king and vintage red 
table grapes this season after picking up the grape program from Reedley Farms Ltd., Sanger, Calif., said Atomic 
Torosian, partner in Crown Jewels. 
The program should include about 200,000 boxes. The firm also handles the grower’s tree fruit.
Jakov P. Dulcich & Sons building on new varieties
Jakov P. Dulcich & Sons, Delano, Calif., has 300 acres of the increasingly popular autumn king and scarlet royal table 
grape varieties this season, said Nick Dulcich, an owner and director of sales. 
In all, the company plans to offer 15 grapes varieties from July through Christmas and expects to ship nearly 4 million 
Fazio Marketing adds table varieties, acreage
Fazio Marketing Inc., Fresno, Calif., is expanding its table grape offerings this season by adding vintage red, autumn 
king and sweet scarlet varieties to its product line, said president Tony Fazio.
The company’s volume should be up as much as 25% this year with the addition of new growers and more existing 
acreage coming into production.
Fazio said the firm has enjoyed success with its champagne grape program, a specialty variety the company has 
shipped for several years, and its niabell concord grape. Both are packed in 1-pound clamshells.

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